“I’m not starting another company without doing a LOT of surveys first, because you think people want something and they’re like “Oh yeah that sounds like a great idea I would love that!”, but then once you make them pay for it it’s so different. Look at the competitors, look at why this doesn’t exist, REALLY think about why this isn’t already there. Because there’s a reason. – Dating Ring cofounders discussing their lessons learned.

Halleluja.