From skepticism to obsession: how Glossier convinced me to splurge $50 in less than a week

Average reading time 5 minutes. “WHAT?!? Did IntoTheGloss just launch its own make up brand?” is the first thing that crosses my mind when I find out about Glossier on ITG. “Why would anyone try to launch another make-up brand in this saturated market?” To say I am skeptical is an understatement. But my skepticism […]